The club lacked a modern, engaging social media presence and all marketing materials were outdated such as membership cards, club documents, internal signage and social media graphics.
This made it difficult to attract new members, engage with the local community and effectively promote the club’s activities and events.
Newtown & Chilwell Cricket Club
UX Design Consulting & Social Media Management
2018 - 2023
UX Strategy
Newtown & Chilwell Cricket Club (NCCC) is a local cricket club based in Geelong, Australia. The club has a rich history and offers competitive cricket for players of all ages and skill levels. NCCC is dedicated to promoting the sport of cricket in the region, with a focus on community engagement, player development and creating a positive, inclusive atmosphere both on and off the field.
The Problem
What were the problems requiring action?
The Goals
What were the key requirements?
Modernise Branding
Revamp the club’s visual identity to reflect a more professional, vibrant image.
Attract New Players & Supporters
Inspire new players to join and attract more sponsors/supporters within the local community.
Increased Community Engagement
Build a stronger connection between the club and its community by making the club's activities more visible and accessible.
The Solution
How did I help?
As a UX design consultant and social media manager, I led the complete overhaul of the club's brand and collateral. I modernised the social media strategy and revitalised the club's Instagram presence with engaging, visually appealing content that reflected the club's personality.
I also redesigned the clubs membership cards, documents, internal signage and social media graphics, ensuring consistency in the club's new visual identity across all verticals. Every touchpoint was aligned with the goal of making the club look more professional, welcoming and modern.
I also redesigned the clubs membership cards, documents, internal signage and social media graphics, ensuring consistency in the club's new visual identity across all verticals. Every touchpoint was aligned with the goal of making the club look more professional, welcoming and modern.
The Results
What impact did I make?
The modernisation efforts resulted in a significant increase in social media engagement, particularly on Instagram. It additionally boosted the club’s visibility within the community. The refreshed, professional look attracted more attention from potential new players, leading to an increase in membership and participation.
The enhanced brand presence helped attract new sponsors, further strengthening the club’s financial position.
The enhanced brand presence helped attract new sponsors, further strengthening the club’s financial position.
Conclusion
What were my learnings & experiences?
Working with Newtown and Chilwell Cricket Club allowed me to combine my design expertise with my personal passion for sports. I focused on transforming the club’s visual identity to create a modern and cohesive presence, enhancing both community engagement and overall visibility.
By improving the club's online and offline collateral, I contributed to strengthening the connection between the club and its members, while also making it more appealing to potential new players. This project provided a valuable opportunity to apply design solutions that directly support the growth and success of a local sports club.
By improving the club's online and offline collateral, I contributed to strengthening the connection between the club and its members, while also making it more appealing to potential new players. This project provided a valuable opportunity to apply design solutions that directly support the growth and success of a local sports club.
