After sketching my ideas, I would develop these concepts further using a combination of Adobe Illustrator and Photoshop. The graphics displayed within this page were used as Instagram & Facebook posts.

In order to maintain NCCC’s social momentum, I scheduled regular posts for results, fixtures, player milestones and more. I also had the pleasure of working alongside Tom Levick (Club President) to create club membership cards, internal change room signage and sponsorship documents.

During this project, I learned how to better understand clients needs and combine that with modern design trends. It showed me the importance of balancing legacy/heritage with contemporary designs.

Managing multiple tasks over a number of years also taught me lessons in project management. Some of these lessons and/or skills were time management, task prioritisation and how to measure success from design change.

The clubs digital identity within the Geelong community has transformed significantly which is shown in our results (above). Our positive impact has stimulated rival sporting clubs within the community to allocate resources in a similar fashion.