Grand Slam Performance (GSP) struggled with an outdated website that didn’t meet modern user expectations or align with their business goals. The website had poor user engagement, high bounce rates, and low conversions due to its outdated design and confusing navigation.
Additionally, the limited payment options failed to align with customer expectations, making it difficult for them to see the value in the training programs. This lack of flexibility contributed to reduced sales and hindered overall revenue growth.
Grand Slam Performance
UX Design Advisory & Business Direction
June 2024
UX Design
UX Strategy
Grand Slam Performance provides convenient and affordable online high-performance coaching designed to enhance your athletic performance, accessible from anywhere in the world.
The Problem
What were the problems requiring action?
The Goals
What were the key requirements?
Increase Conversion Rates
Make their products more accessible and encourage higher conversion rates.
Improve Website User Experience
A website redesign that improved user experience, navigation, and mobile responsiveness to boost user engagement.
New Business & Design Direction
A clear business direction and design strategy that would align the website with the GSP's broader business objectives.
The Solution
How did I help?
To address the key goals, I led a comprehensive website redesign, focusing on enhancing user experience, simplifying navigation and improving mobile responsiveness. This not only made the site more engaging but also helped increase conversion rates by creating a smoother, more intuitive purchasing process.
I also introduced flexible payment plans, making products more accessible to a broader audience and encouraging higher sales.
I also introduced flexible payment plans, making products more accessible to a broader audience and encouraging higher sales.
The Results
What impact did I make?
I produced a modernized, user-friendly platform that drove higher engagement, increased conversions and positioned Grand Slam Performance for sustainable revenue growth.
Tom Couch (Owner), feels highly confident and motivated, driven by the positive impact of the website redesign and strategic improvements. The changes have not only enhanced user engagement and sales but have also aligned the business with its long-term growth goals.
Tom Couch (Owner), feels highly confident and motivated, driven by the positive impact of the website redesign and strategic improvements. The changes have not only enhanced user engagement and sales but have also aligned the business with its long-term growth goals.
Conclusion
What were my learnings & experiences?
Working with GSP was a highly rewarding experience, allowing me to contribute directly to their growth and success. By collaborating closely with the company owner, I was able to create a tailored approach that aligned with their unique values and goals.
One of the most fulfilling aspects was helping to build their social presence, which became a powerful tool for connecting with their audience, expanding brand awareness, and fostering customer loyalty. It was incredibly satisfying to see the company evolve and knowing that my work played a key role in their development has been a great source of pride.
One of the most fulfilling aspects was helping to build their social presence, which became a powerful tool for connecting with their audience, expanding brand awareness, and fostering customer loyalty. It was incredibly satisfying to see the company evolve and knowing that my work played a key role in their development has been a great source of pride.
